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Juventus extend Adidas partnership – the details

Juventus and Adidas have modified their official partnership and extended the term of the agreement until June 2027.

The partnership began in 2015 and was set to expire in 2021.

Between the 2019/20 and 2026/27 seasons “Adidas will be the technical partner of all Juventus teams for a minimum fixed consideration of € 408 million,” the club’s official statement said.

The Bianconeri also acknowledged that Adidas will pay the club a bonus payment of €15 million before the end of 2018 due to the “excellent performance of the commercial partnership and to the increased visibility of the Juventus brand.”

Juventus and Adidas is a partnership that will continue for the considerable future.






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