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Napoli launch club Amazon Brand Store

Napoli has become the first football club in the world to launch its own exclusive Amazon Brand Store.

The new partnership will bring millions of fans across the world closer to the club by offering Amazon customers access to Napoli merchandise.

The Amazon partnership is part of the international development strategy the club has been carrying forward in recent years with the aim of strengthening the Napoli brand in foreign markets.

Amazon have become increasingly involved in the sport of football, having recently acquired the streaming rights to 20 Premier League matches.

“Napoli have become a regular fixture among the top 20 clubs in UEFA rankings, have over 40 million fans worldwide as well as a further 120 million with a passing interest,” said Napoli president Aurelio De Laurentiis. “It is very important to us to be able to offer them easy access to our merchandise, and Amazon offer extraordinarily efficient distribution and order management services.”

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