With the new season starting in just 10 days time, Lega Serie A has presented a restyling of their brand.
A new logo has been unveiled along with new social media handles.
You can now follow Serie A on Facebook, Instagram and Twitter at @SerieA.
Serie A rebrands before the new season. @SerieA is the new handle on all social media platforms. pic.twitter.com/8GSELrCDCG
— Get Italian Football News (@_GIFN) August 8, 2018
While the new, sleek Twitter handle is a smart initiative, questions are being asked what will happen to the @SerieA_Tim account, which has over one million followers. If the old account is just abandoned, one must wonder what the league is thinking.